ATE (Australian Tourism Exchange) is hosted annually by Tourism Australia. It generally brings over 4,000 international wholesale & inbound travel agents into Australia from all parts of the globe to be up-dated, exposed to & buy tourism product from thousands of Australian suppliers.
Phil (Galta Director,) Denis (Product Manager for Virgin Blue) and Jeff (Galta MD) at gAyTE.
The event is staged in major capital cities around Australia on a shared basis. The event needs to be held in major cities given the logistics of flying people in/out and accommodating them. ATE07 was held in Brisbane and 2008 will be hosted in Perth.
gAyTE (Thursday 31st. May) is a sponsored night of fun entertainment (including a live drag show) and a few drinks for all of those involved in the gay/lesbian travel markets. It brings together many of the international buyers and Australian suppliers that cater to the ‘rainbow’ markets. A wonderful opportunity for networking and catching up on what is happening in global g/l tourism, this very special evening provides GALTA with an excellent forum to promote their member’s products & services. GALTA was a major sponsor this year and the organisation was credited on several occasions throughout the evening. GALTA and Tourism Australia are in the process generating a Memorandum of Understanding as the two organisations build and grow the gay/lesbian markets into Australia. Having Tourism Australia’s operational support is significant particularly their contribution to distribution of Galta’s collateral (eg, the Galta Tourism Services Directory) to major gay/lesbian trade shows around the world each year. GALTA is delighted that this relationship continues as it will build for our mutual interests. The MOU demonstrates the high regard TA has for GALTA and it’s membership and we are very grateful for that continuing support.
GALTA is looking forward to ATE in Perth next year & hopes once more to be a sponsor and can distribute collateral to get our branding ‘out there’ even more to some of those thousands of international buyers that attend ATE.
And yes………Jeff and I really enjoyed the party .
Phil Walcott
Galta Director
