WEBSITE OPTIONS
BANNER ADVERTISING
Business members of GALTA, not only get a listing, but also have the possibility to advertise their business with a banner on our website – which is visible NO MATTER WHICH STATE OR SECTION THE VISITOR IS LOOKING AT. This upgraded banner service costs as little as $150 a month (or just on $80 per month if you take out a banner for 12 months).
Requirements – Banner Specifications,
120 pixels (wide) x 240 pixels (high)
72 dpi – max size 20kb – RGB
Animated GIF formats are acceptable.
Why not capitalise on the tourism leads visiting the GALTA website, and book a banner advert today.
PHOTO or LOGO
All business members are invited to display one (only) photo of their property or a picture appropriate to their location, or their company or business logo.
PRICE: $20.00 (A one-off charge.)
(Changes will be charged $20.00.)
For more information, email GALTA Membership Services info@galta.com.au
Monthly Website Statistics January 2007 to July 2007 inclusive.
VISITS
A visit refers to a series of requests from a uniquely identified client. A visit starts with the first request from the client and remains active as long as the period between subsequent requests from the client does not exceed a set “time-out” period ie where more than just the Home Page is looked at.
Total number of visits/month. – Average visits/day
January 9171 295
February 7401 264
March 8016 258
April 7889 263
May 8874 298
June 9710 324
July 9259 298
TOTAL 60,320
Average of 284 visits / day.
(Average visit/day previous 4 month period = 272.)
(Data for visits by Continent not available.)
Updated 13/8/07
Making sense of Web Advertising
Article by Stephen Mattsson, Out Video, Galta M# 26
11th. October 2005
GALTA’s new website was established in early June 2005.
All financial members at that time were included. It has been updated until August 2007, almost on a daily basis with alterations made to member contact details, addition of property photos or logos, or loading of banner adverts, or loading of other information or changes as soon as advised. News items including details of new members, Galta events and reports were added immediately. Every week a Galta member was “showcased” on the home page. Only fully paid Galta Business members are listed on the Galta website. The website was maintained by Brenton Smith (Galta member #2, bps@chariot.net.au ) until he resigned from his position of Info’ & Membership Services with Galta in August 2007.
The website has proved to have one of the most search engine friendly websites in Australia – and our members are coming up on top of many common searches carried out by domestic travellers and international visitors.
When looking at how to spend your dollars on web marketing, you have to make sure the site you are looking at is getting visitors – and that the site is search engine friendly. You also need to make sure that the site has links back to it from other sites.
The Amazon web ranking database Alexa which ranks over 8 million websites, has the GALTA website nudging at the top 200 000 websites on the planet, compared with 142 000 for Purple Roofs, or the rather lacklustre 2 300 000 for the online travel guide version of Fellow Traveller. Only Gay Australia Guide – currently at 11 000, seems to be out in front of GALTA. The improvement in our performance online is due to the recent change to the format of our website, and to the knowledge of web marketing provided to us by designers Lizard Media. (They also operate GALTA member business The Pink Sofa.)
GALTA is listed not only on most of our member sites, but also on all state Tourism Authority websites, and on the Australian Tourism Commission website as a source of great travel advice for visitors to our country.
For more information, email GALTA Membership Services info@galta.com.au
